Growth by Shrinking?!

While this statement may sound like an oxymoron, there is some real merit to it as a strategy.

Lenders are doing it

For a few years now we have seen a real move for lenders to try and move toward fewer, higher producing agents in order to improve efficiency.

Top Producers are Doing It

Many top mortgage brokers have believed in this strategy for a long time.  Have you ever had a referral source that was more hassle than they are worth?  Do you continue to accept their referrals?  Perhaps you shouldn't.  By removing high maintenance, toxic referral sources brokers can often grow their business by spending more time and giving better service to their existing client base and strong referral sources.

Should More Brokerages be Doing It?

I would argue an emphatic "Yes" to this one.  How many times have you heard one brokerage or another bragging about the number of agents they have on staff?  Bigger is often not better.  At Axiom we are committed to quality.  We don't want to be the biggest but we do have a burning desire to be the best.  If we need to, we are not afraid to "Shrink in order to Grow".

Think about it... could this strategy help you grow your business?